Clearly Defining the Strong Points in the Product Range:

Market Analysis for a Building Material Retailer

For a building material retailer, it was important to identify consumer behavior and get a clear insight into consumer expectancies.
For this we carried out a comprehensive market analysis.

All building material retailers in the vicinity and further away in the region were analyzed. Which services were offered, which special promotions were carried out, what kind of customer retention activities were undertaken – anything and everything that was relevant in the competitive environment was documented and systematically analyzed.

Over the course of several months, a clear picture emerged which showed which offerings and services had to be amended to better suit customer behavior. The building material retailer thus had a reliable basis on which to take entrepreneurial decisions with regards to extending its services and offerings – and was able to achieve a clear advantage compared to the competition.